Concern

Cheek, Chin, and Jawline Volume Treatment in Marylebone, London

Flatter cheeks, a softening jawline, and deepening folds are signs of age-related volume loss in the deep facial fat pads and bone. Restored with hyaluronic acid filler and collagen-stimulating biostimulators — placed to rebalance the whole face, not inflate one feature.

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Facial Volume Loss and Flattening

The concern

Facial volume loss is the deflation and downward descent of the face that comes with age, as the deep fat pads shrink and redistribute and the underlying bone gradually resorbs. The midface flattens, the cheeks lose their high point, the nasolabial folds (nose-to-mouth lines) and marionette lines deepen, the jawline softens, and the chin can recede — together producing a heavier, more tired, less defined lower face. Because the loss is structural and three-dimensional, treating the surface lines directly often fails; the fold is a shadow cast by collapsed support behind it.

Dr Elgey’s approach is to restore the foundation rather than chase the line. Hyaluronic acid filler rebuilds support at the cheek, chin, and jaw so the overlying skin is re-draped and the folds soften as a consequence; collagen-stimulating biostimulators such as Radiesse work over months by prompting the skin to produce its own collagen for a firmer, more gradual structural improvement. A GP-trained whole-face assessment is central here — over-projecting the cheek in isolation is the classic cause of an unnatural "pillow" look, so the midface, jawline, and chin are planned in proportion. The aim is to look like a rested version of yourself, never a different face.

What drives it

  • Age-related shrinkage and descent of the deep facial fat pads
  • Gradual resorption of the underlying facial bone with age
  • Decline in collagen and elastin reducing skin support
  • Significant or rapid weight loss accelerating facial deflation
  • Cumulative UV damage degrading dermal structure
  • Genetic facial structure and bone proportions

Common
questions

Why treat my cheeks when it is my nose-to-mouth lines that bother me?

Because the fold is usually a shadow cast by collapsed support above it. As the midface deflates and descends, the tissue bunches at the nasolabial fold. Injecting the fold directly often looks unnatural and heavy, whereas restoring support at the cheek re-drapes the midface and softens the fold at its source. The whole-face assessment identifies where the volume was actually lost so the plan treats the cause, not the symptom.

Will filler make my face look puffy or overdone?

Not when it is planned in proportion and dosed conservatively. The "pillow face" look comes from over-projecting one area — usually the cheeks — without regard to the rest of the face. A GP-trained whole-face approach balances the midface, jawline, and chin together and builds gradually, reviewing the result before adding more. Hyaluronic acid is also fully dissolvable, so an over-correction is correctable.

What is the difference between filler and a biostimulator?

Hyaluronic acid filler adds volume immediately and is reversible, making it ideal for precise structural restoration you can see on the day. A biostimulator such as Radiesse works more slowly, stimulating your own collagen over weeks to months for a firmer, more gradual result that is not reversible in the same way. Many plans use both — filler for definition, a biostimulator for overall firmness — decided at consultation.

How long do the results last?

Hyaluronic acid filler in the cheek, chin, and jaw typically lasts 12 to 18 months because these areas move less than the lips or mouth. Biostimulator results build over months and the collagen improvement can last well over a year. Both are gradually metabolised, so periodic maintenance keeps the result rather than rebuilding it. Your individual longevity is discussed at review.

Can volume loss be treated without filler at all?

To a degree. Collagen-stimulating treatments and regenerative skin work improve firmness and skin quality, which helps a face that has lost support, and they may be the right first step for milder cases or patients who prefer to avoid filler. True structural deflation, though, is most directly addressed by replacing the lost volume. An honest consultation will set out what each approach can and cannot achieve for your face.

Ready to begin?
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Dr Paul Elgey Aesthetics • Unit 1, Orchard Street, London W1H 6HJ

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Appointments typically available within 1–2 weeks